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Dirt(y).

STORY


‘Dirt(y) was formed after a stroke of dumb luck and plain necessity back when I was cheffing. At this time I had no love for lentils. Mixed produce origins, although incredibly cheap, never delivered the right result. They were always old, overly dried and from who knows where. The cooked result was consistently tasteless with hard bits that just refused to soften. This lead to an epic tour foraging for quality, all Australian lentils. I found just the right product in Kangaroo Island, immediately put in a minimum order, returned home and awaited the delivery. When the delivery arrived I hadn’t realised just how big the minimum order was. And that is how dirt(y) was formed, because unless I wanted to live solely off lentils (which was tempting) I needed to sell this stuff. From there the brand and product range has continued to grow. What hasn’t changed is the values of the company and the produce we pack. Dirt(y) products are just that - they’re as nature intended - wholesome and from one origin as though you had foraged them yourself. Today we’re still sourcing the finest Australian produce from good Australian growers and packing just one region and one year per box to ensure even cooking times.’

Simon Bryant