WHO GIVES A CRAP
Who Gives A Crap started with a simple but powerful realisation: billions of people around the world don’t have access to clean water or a toilet. It’s devastating, it’s dangerous—and they knew they had to do something about it. So, they created a unique business model: 50% of profits are donated to help those in need.
Every day, over 1 million trees are cut down to make traditional toilet paper. That’s why Who Gives A Crap makes all their rolls from recycled fibres or bamboo—eco-friendly materials that are better for the planet. But just because it’s sustainable doesn’t mean it’s... well, crap. They believe the products you buy should work well, look good, and not destroy the planet.
They’ve made it their business (literally) to create soft, strong, and delightful eco-friendly toilet paper and other essentials—at prices that make sense. And not to toot their own horn, but… they’ve done a pretty amazing job.
To date, over $18 million has been donated to fund clean water, hygiene, and sanitation projects around the world. Every small choice you make—like switching your loo roll—can help create real, life-changing impact.
Watch this short film to see the difference your purchase makes:
BBC Storyworks x Who Gives A Crap: Behind the 50% of Profits We Donate
Learn more about their impact on people, the planet, and vulnerable communities:
au.whogivesacrap.org






